It does nothing for your business and simply damages your brand. Don’t use a default mobile email sign-off.
Your mobile email signature is there to engage, not make excuses! “Sent from my iPhone please excuse brevity and typos” – sure, mistakes happen when writing emails on smartphones but if professional branding is your aim, try and avoid making spelling and grammar errors.
So you’ll need to explore up-to-date ‘sent from my iPhone’ alternatives. Nobody cares any more that your email has been sent from a mobile device let alone the brand of it. Once upon a time a default “this email was sent from my mobile device” business signature might have meant something (or even impressed your business contacts), but today is a simple default “sent from my iphone” signature professional? In fact, it is more likely to be damaging your brand.īy definition ‘default’ isn’t going to make you stand out from the crowd and you’ll miss out on all the engagement opportunities that an interactive branded email signature can generate.
If it’s not looking good, it’s time to follow the mobile-specific design tips below or change your signature software provider.ĭon’t use a default sign-off (unless you want to damage your brand) So it’s time to take a look and test on mobile. Missing images, unaligned text and buttons too small to touch accurately are all things which will instantly damage your brand and most likely end the chance of any recipient engagement. When was the last time you checked how your email signature looked on a mobile device? It might look fine when your emails are opened on desktop but this counts for nothing if your finely crafted signature gets mangled – or disappears altogether – on mobile. How your existing or default mobile email sign-off is damaging your brand